Metro Richmond Zoo Rebrand

This proposed rebrand of the Metro Richmond Zoo involved designing a brand system that updated the zoo's current look while introducing more consistency across the different graphics found in the zoo. At the center of the rebrand was an updated logo that highlights the zoo's affinity with Richmond and keeps the zoo's most popular animal, the giraffe, front and center. Signage, posters, apparel mockups, and brand standards were combined in a final branding manual.



Logo
Logo
Poster
Poster
Poster
Poster
Poster
Poster
Poster